Advertising/ Marketing Solutions

Whilst studying a Bachelor of Creative Industries with majors in Advertising, Media and Communication, I have had experience with creating social media content, analysing trends, coordinating SEM campaigns, formal researching and reporting, designing media strategies and presentations, and more. 

Some examples can be found below:

Free2go RACQ Digital Audit and Planning Portfolio

Hungry Jack’s Chicken fries – Campaign Analysis

WordPress website as part of the below Design Portfolio (best viewed as a spread):

Mission to Seafarers – Design Portfolio


 

SOCIAL MEDIA & APPLICATIONS

Most recently, I have worked as a Communications Officer for a private college as a maternity leave contract. As part of my responsibilities, I advertise and manage the College’s mobile/ tablet application which involves creating tiles, push notifications, and trouble-shooting login issues as required.

Graphic optimised for LED signs, advertising school app.

I also manage the College’s Facebook page.

Setting the goal to increase engagement and impressions for the page, I posted original content, including creating flyers to advertise events. I also co-ordinated staff to provide me with media and information about events. I used Adobe software to edit photos, videos and optimise them for Facebook which compresses large files. 

An example of a flyer created to promote an event.
An example of a weekly post shared to the page, created using Adobe Illustrator.

As you can see, there has been a steady incline of page popularity and I have included and example of a typical month’s engagement statistics which averages an increase of 60 – 70% every month.

Increase of Facebook page likes as of February 2018.
Examples of monthly post engagement trends, (averaging 60 - 70% increases of engagement each month.)

MARKET & AUDIENCE RESEARCH

I have experience in conducting market research in various forms, involving different subjects/ industries.

I have conducted quantitative and qualitative studies – interviewing multiple respondents, analysing data and summarising formally, and the reports can be found below. I have also designed surveys for audience research; most recently, for a bus wrap advertisement which I am currently designing.

Understanding the Self-Service Checkout Consumer – Qualitative Study Report

Australian Attitudes Towards Smartphone Shopping – Quantitative Study Report